Sales & Marketing Consultant Endorses Selling Through Seminars
Have you ever longed for a way to increase your sales efficiency and effectiveness at the same time?
And have you ever wondered why so many infomercials feature pitchmen are choosing to state their cases before “live” audiences?
Wouldn’t it be nice to find your own way to sell many people at a time, instead to one or possibly to a few?
Can you imagine doing this and enhancing your credibility and aura of expertise at the same time?
You can accomplish all of these fine outcomes by learning how to SELL THROUGH SEMINARS.
A seminar is an informational meeting that people attend, either free, or on a paid basis.
They are there to learn and to benefit from what you can teach them.
You are there to instruct, but even more important, to sell something that requires instruction to appreciate and to fully desire.
For example, people want to save money on their taxes. You might offer seminars on the topic of Estate Planning or Incorporating Yourself & Your Small Business or even on the Tax Havens of The World.
They’ll learn about tax minimization, but they’ll also be encouraged to buy your audios, videos, consulting, and coaching products to further their understanding. If you get 25 people into a room, about five of them can be expected to take the next step with you, assuring your profitability.
Lots of products and services are being sold, this way, and many enduring professional associations are being built. There are five reasons for this:
(1) People get to check you out on a low-risk or no-risk environment and determine whether they like and trust you.
(2) You get to showcase a portion of what you know.
(3) They get to appreciate what knowledge they’ve been lacking, to judge that it’s significant, and that they have a need to receive more knowledge, from you.
(4) They get to test their positive impression of you against the responses of their peers, also in the audience. This gives them what psychologists call, “consensual validation,” and the impetus and confidence to move forward with you.
(5) You get to be the master of your offer, your presentation, assuring that it is built on solid principles of group and individual persuasion. Unlike meeting and selling people at their homes or offices, where there are ringing phones and other distractions you cannot control, in a closed seminar room you control all of the important and influential variables.
Again, if you want to dramatically increase your efficiency and effectiveness, consider selling through seminars!
If you want to learn how to transition into this arena, give me a holler!
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Dr. Gary S. Goodman, President of Customersatisfaction.com & The Goodman Organization is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com |
