Guess Eyeglasses Brings in Another New Year
Guess Eyeglasses
The 1980’s were good years for Guess brand. It was then that, in a move that still impacts the fashion industry and capitalism, the Guess label diversified into designer eyewear. In January of 1989, as other powerhouse fashion companies were still ringing in the New Year, celebrating their successes during New York City’s fashion week, and looking towards what they were going to send down the International runways during the Spring. At that time, Guess brand was preparing to announce a venture that would have a fundamental affect on the fashion world over 20 years later. On January 131989, Guess brand announced that they had purchased, not merely licensed, an eyeglasses firm. Thus, Guess Eyeglasses were effectively created.
Morocco conjures a sense of fashionable opulence of Europe. This harkens back to an afternoon spent on a yacht in the Riviera, sipping champagne. At the same time, California has a laid back charm, that is all-American in its delivery. An unbuttoned and not-so-put-together look gives the vibe of an afternoon spent catching waves flowing seamlessly into an evening sitting around a bonfire. By taking both of these distinct elements, Guess is able to create eyewear like no other manufacturer in the world. Guess brand style is known as both avant garde and simply chic. The Guess brand versatile reputation stems from the mixture of the founders homeland of Morocco and their adopted home state of California. The ease and tranquility of the water aside, both of these lands couldn’t be and more different than the other.
